Tom Ford shocks with Campaign for his Men’s Perfume
January 8, 2008TOM FORD (1962)
An American Fashion Designer who gained internation fame after designing for Yves Saint - Laurent, being the Head Designer of the luxury Italian Fashion House Gucci and founding his own fashion brand.
Shock with Commercial for his new Perfume.
Obscene? Sick? Provocative?
The first shot for the new commercial of the Firts Ford’s Men’s Perfume was shot in collaboration of Marilyn Minter. This one featured only Ford posing with his half unbuttoned shirt on a bed in arms of a sexy female model. However, soon he decided to change the ads and take it from an “egier and more graphic side and approach”, as claimed Ford’s spokeswoman. Secondly, he decided to collaborate with famous photographer Terry Richardson.
And this is the outcome of their work.
However, the pictures are not all – when visiting Tom Ford’s webbpage, you might be even more shocked by a very lively Flash Player Presentatation. On the other side, if we look at this campaign from the other side – for Tom Ford it is not so surprising. While the Golden Years of Gucci and YSL under his hands, there already were many cutting-edge sexual and pornographic themes, moreover, most of the ads for Tom Ford Cosmetics were positioned with sex.
Will commercial actually work?
CERTAINLY!
I do not think that I am the only one who will remember this disturbing
pictures many days after actually seeing them.
And that is what the advertising companies want!
This is certianly an example of how women are being sexualized in ads! Surely this ad will stay in the mind of viewers for long, yet it’s very sad how women are being used and that some of the models actually agree to that.